Global Education Services can assist your international program office to develop cohesive market penetration plans for specific geographical regions of the world. A well-defined marketing plan over a medium term is an extremely effective way to compete and succeed in your development efforts.
While market penetration planning is usually done in conjunction with strategic assessments, for universities with well-defined market goals, GES is able to bring staff with extensive marketing and development skills in most geographical areas of the world. We are also able to assist you in clarifying new markets in which to compete through thorough peer intuition reviews.
GES marketing plans are comprehensive and can include very detailed budget and income planning components. This allows the school and its international office create meaningful success measurements for their efforts.